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Greg Storey

Author of 'Creative Intelligence' and design leader (ex-IBM, USAA, InVision; founder of Airbag Industries)

ExecutiveLeads from the frontHybrid schoolAIOrgBrand
He is moving the practice through the AI transition with a human-first thesis — AI as a thinking partner that elevates creativity and judgment, not a substitute for people — backed by decades of real design leadership.

Signature win. Built and led design across agency and enterprise scale for 25+ years, then authored a defining playbook for thinking *with* AI rather than being replaced by it.

The case

editorial · CCBEI · with sources
Craft25+ years leading interactive creative/design teams (Airbag Industries, IBM Brand & Culture, USAA Exec Director of Design, InVision Sr. Director); profiled in Communication Arts and WSJ for design work.8
CommunicationInternationally recognized writer and speaker; author of 'Creative Intelligence' (2025), longtime blogger at brilliantcrank, podcast guest (Zeldman, InVision Design Driven) — clarity-first articulation of design's value.9
BusinessOperated his own studio (8 employees, clients incl. Sundance, MSNBC, AOL), led design at enterprise scale (IBM, USAA, BBVA), and served as COO at LexBlog — design tied to org outcomes.8
EducationCo-founded Bureau of Digital to support studio owners/operators; known for 'building people and teams' and breaking silos; his AI thesis is explicitly about making humans more valuable ('Minimum Viable Human').9
Innovation'Creative Intelligence: Don't Ask AI, Think With It' reframes AI as a thinking partner that amplifies creativity/empathy rather than replacing teams — elevate, not hollow.8

Endorsed by peers

illustrative · opens with verified accounts
OverallI'd work for them101
CraftRaised my craft bar96
CommunicationMade the case for design108
BusinessMade design matter to the business96
EducationTaught me something I still use108
InnovationShowed me a new way to work96

Verified peers only — one tap with LinkedIn. Names stay private; we show role and industry. Bars are illustrative until the participation backend is live.

Stories

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