Back to the LeaderboardThe Design Leadership Index

Jason Brightman

VP, Virtual Expert Platform Experience at Intuit (ex-PayPal, ex-Amazon)

ExecutiveLeads from the backOld schoolProductAIOrg
An executive running an AI-plus-human-expert platform where AI is positioned to free and amplify experts rather than replace them — the elevate-not-hollow model of leading an org through the transition.

Signature win. Led design for Amazon's core shopping experiences driving $10B+ incremental revenue, then scaled PayPal/Venmo product design as users grew past 425M and 70M respectively.

The case

editorial · CCBEI · with sources
CraftBFA communication design; rose from hands-on UX craft to owning Amazon core shopping experiences and PayPal/Venmo product design — holds the bar at scale, frames pixels as end-result of orchestrated craft.8
CommunicationArticulates a clear thesis (design as cross-functional orchestration; 'taxes are the story of a year of someone's life'); board/founding member of Design Executive Council and speaks at Stanford and CCA.8
Business$10B+ incremental revenue at Amazon Shopping; grew PayPal users 118% to 425M and Venmo 130% to 70M — design tied directly to durable, measurable outcomes.9
EducationScaled and led a 270-person design org at PayPal and teaches at Stanford/CCA; people-development is real though less individually documented than his org/business wins.7
InnovationLeads Intuit's Virtual Expert Platform — an AI+human-expert hybrid where AI anticipates needs and frees experts/customers rather than replacing them; AI adoption that lifts people, the elevate pattern.8

Endorsed by peers

illustrative · opens with verified accounts
OverallI'd work for them71
CraftRaised my craft bar71
CommunicationMade the case for design71
BusinessMade design matter to the business80
EducationTaught me something I still use62
InnovationShowed me a new way to work71

Verified peers only — one tap with LinkedIn. Names stay private; we show role and industry. Bars are illustrative until the participation backend is live.

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