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Jason Broughton

Chief Design Officer at LexisNexis and Elsevier

ExecutiveLeads from the backOld schoolEnterpriseAIProduct
An executive design leader steering a flagship enterprise through the AI transition while actively mentoring and elevating designers — the balanced, people-first profile this index rewards.

Signature win. Designed foundational web-era interfaces (original Wayback Machine, Amazon A9 search, Alexa) and now leads global design and research moving LexisNexis into responsible generative-AI legal tools.

The case

editorial · CCBEI · with sources
CraftDesigned the original Wayback Machine interface and core Amazon search/A9 + Alexa products; drove Zappos to peak NPS and now holds the design bar across LexisNexis/Elsevier global research products.8
CommunicationPublished thought leadership ('Design for Generative AI'), podcasts on Lexis+ UX, and frames design around getting 'as close as possible to the pain points' — making the case for user-centered design in a data-rich legal domain.8
BusinessCDO with P&L-adjacent scope (design + research + digital marketing + e-commerce); explicitly tied Zappos UX work to record profit and peak NPS, and operates at executive altitude in a flagship enterprise.8
Education[Education recalibrated toward editorial baseline] Named to ADPList100 Most Influential Mentors of 2026, logs mentorship minutes, and engages NC State College of Design on 'innovation and human potential' — a clear people-elevation track record.7
InnovationPioneered early web search/archive tech and now leads responsible GenAI adoption in legal research (Lexis+ AI) framed as augmenting practitioners, not replacing the team — elevate, not hollow; thinner public detail on specific AI org transformation.7

Endorsed by peers

illustrative · opens with verified accounts
OverallI'd work for them55
CraftRaised my craft bar58
CommunicationMade the case for design58
BusinessMade design matter to the business58
EducationTaught me something I still use51
InnovationShowed me a new way to work51

Verified peers only — one tap with LinkedIn. Names stay private; we show role and industry. Bars are illustrative until the participation backend is live.

Stories

first-hand · reviewed before publishing
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