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Ratna Desai

Director of Product Design at Netflix (TV, Discovery & Core Member Experience), formerly UX Lead on Google Search & Assistant and Creative Director at frog.

ExecutiveLeads from the backOld schoolProductAISystems
She pairs ML-driven, AI-first product design at the largest consumer scale with a public framework on visioning and storytelling that makes design legible and aligns teams — craft, business impact, and the clarity thesis in one leader.

Signature win. Defined and scaled design for Netflix's personalization and discovery experience — the core engine that gets members to the content they'll love — after pioneering AI-first predictive design on Google Assistant.

The case

editorial · CCBEI · with sources
Craftfrog Creative Director pedigree carried into holding the bar on Netflix personalization/discovery design and predictive AI experiences at Google Assistant; explicit end-human framing ('experiences members will love').8
CommunicationSignature public contribution is a Google Design framework on design visioning/storytelling to make design legible and align cross-functional teams on a shared narrative — directly the clarity thesis.9
BusinessLed discovery/personalization (Netflix's core retention engine), scaled Google Express nationally, and frames design as business strategy via visioning; clear line from design to outcomes.8
EducationLeads multidisciplinary teams across Google and Netflix and actively recruits/mentors design talent; less public evidence of AI-specific reskilling, so held just above floor.7
InnovationBuilt AI-first predictive experiences at Google Search & Assistant and ML-driven personalization at Netflix, framed around human experience and team alignment (elevate, not hollow); recent gen-AI adoption evidence is thin.7

Endorsed by peers

illustrative · opens with verified accounts
OverallI'd work for them60
CraftRaised my craft bar62
CommunicationMade the case for design69
BusinessMade design matter to the business62
EducationTaught me something I still use54
InnovationShowed me a new way to work54

Verified peers only — one tap with LinkedIn. Names stay private; we show role and industry. Bars are illustrative until the participation backend is live.

Stories

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