About
I design for change.
Every company I've joined was mid-transition — new market, misaligned team, technology shift nobody had a playbook for. I build the organizational clarity that turns that into momentum.
I've done it at Meta, Mailchimp, Kustomer, and a string of startups. AI is compressing the cycle and widening the gap between orgs that have clarity and orgs that don't.
This site was designed and built the way I believe teams should work — AI-assisted development, no Figma file, no templates, no handoff. Direction, then speed.
How I intervene
What I actually do when I show up
Make business strategy legible to the teams building the product
Remove design as a bottleneck by restructuring how decisions flow, not how fast people work
Make design a roadmap input, not a roadmap output
Embed AI into how design teams actually work
Build teams that get better when conditions shift
Design AI products people actually trust
Streamline the seams between design and the rest of the org
Operating philosophy
A brand makes a promise. The product pays off that promise.
Values
Clarity
Make leadership's intent legible to the people building the product.
Accountability
Teams own their work. Celebrate wins collectively, take responsibility for losses personally.
Kindness
Not weakness — culture. Build psychologically safe teams where people do their best work.
How I develop designers
Five pillars, one system.
01
Craft
Raise the bar by staying close to the work
Design quality, interaction patterns, design systems
02
Communication
Make design legible to the people who aren’t designers
Design reviews, stakeholder alignment, cross-functional storytelling
03
Business
Know the numbers. Know your people.
Metrics, strategy, org design, team care
04
Education
Raise the design IQ of every team you touch
Coaching designers, educating the org
05
Innovation
The future is a design problem
Industry POV, AI integration, speaking, writing
Where I've built teams and products
The context changes. The work doesn't.
Agency
Learned to solve other people’s problems on their timeline. Breadth over depth — a different industry every quarter.
Razorfish
Experience Director
EatAgency
Founder
Early startup
Built from almost zero — early teams, no process, no system. Almost everything is a first-time problem.
Gladly
Head of Design
Jingle Punks
Experience Director
Growth
Scaled what worked and cut what didn’t. The problems shift from building to organizing — hiring, culture, governance.
Mailchimp
Sr. Director of Design
Kustomer
Head of Product Design
Enterprise
Designed inside organizations where alignment is the product. Scale, stakeholders, and cross-functional trust.
IBM
Experience Director
Meta
Head of Product Design
Now you know how I think. Tell me what you're building.
Available for VP/Head of Design roles and select advisory engagements.