About
I design for change.
Every company I've joined was mid-transition — new market, misaligned team, technology shift nobody had a playbook for. I build the organizational clarity that turns that into momentum — and now I build the AI tools that make it stick.
I've done it at Meta, Mailchimp, Kustomer, and a string of startups. AI is compressing the cycle and widening the gap between orgs that have clarity and orgs that don't.
This site was designed and built the way I believe teams should work — AI-assisted development, no Figma file, no templates, no handoff. Clear direction, then speed.
What I Believe About AI
AI is a material. Your team's judgment is the product.
Every tool I build gets tested against these four questions before it ships.
Clarity in, clarity out.
AI amplifies whatever you give it — including your confusion. The organizations that win aren’t the fastest. They’re the clearest.
Show the reasoning, not just the answer.
You can’t challenge a conclusion you didn’t watch get built. Every tool we build surfaces the path.
The bottleneck moved upstream.
Building is cheap now. Knowing what to build — that’s the new constraint. Judgment is the product.
Every tool should make the user sharper.
Not faster at consuming. Better at thinking. If the tool replaces the human’s judgment, we built the wrong tool.
How I intervene
What I actually do when I show up
Make business strategy legible to the teams building the product
Remove design as a bottleneck by restructuring how decisions flow, not how fast people work
Make design a roadmap input, not a roadmap output
Embed AI into how design teams actually work
Build teams that get better when conditions shift
Design AI products people actually trust
Streamline the seams between design and the rest of the org
Operating philosophy
A brand makes a promise. The product pays off that promise.
Values
Clarity
Make leadership's intent legible to the people building the product.
Accountability
Teams own their work. Celebrate wins collectively, take responsibility for losses personally.
Kindness
Not weakness — culture. Build psychologically safe teams where people do their best work.
How I make sure change is adopted
Five pillars, one system.
01
Craft
Raise the bar by staying close to the work
Quality earns trust. Trust drives adoption.
02
Communication
Make the change legible to the people affected by it
Stakeholder alignment, cross-functional storytelling, shared context
03
Business
Know the numbers. Know your people.
Metrics, strategy, org design, team care
04
Education
Raise the team’s capacity to work with AI
Coaching, capability building, closing the human-tool gap
05
Innovation
The future is a clarity problem
Industry POV, AI integration, building what doesn’t exist yet
Agency to enterprise. Startup to scale.
Every context taught me which questions actually matter.
Agency
Learned to solve other people’s problems on their timeline. Breadth over depth — a different industry every quarter.
Razorfish
Experience Director
EatAgency
Founder
Early startup
Built from almost zero — early teams, no process, no system. Almost everything is a first-time problem.
Gladly
Head of Design
Jingle Punks
Experience Director
Growth
Scaled what worked and cut what didn’t. The problems shift from building to organizing — hiring, culture, governance.
Mailchimp
Sr. Director of Design
Kustomer
Head of Product Design
Enterprise
Designed inside organizations where alignment is the product. Scale, stakeholders, and cross-functional trust.
IBM
Sr. Director, User Experience
Meta
Head of Product Design
Now you know how I think. Tell me what you're building.
I build AI tools for the questions organizations are still learning to ask.