Human+Thinking+AI×Design

Fifteen years of design leadership. AI made building cheap. The job now is judgment: a POV and the systems that enforce it. I build design orgs that turn the speed into compounding revenue.

PeopleTeams that stop trusting the output, then each other

BusinessSpeed with nowhere to go

ProcessThe enforcement layer: critics, gates, and evals

Social Technology

Email Marketing

Enterprise Technology

Customer Service

Customer Experience

Meta · Mailchimp · IBM · Kustomer · Gladly

What I'm shipping now

Two AI tools enter, you pick who wins — then see where the crowd landed. A live scoreboard of what teams actually reach for.

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Kustomer·NPS 3.4 → 25

Shipping fast but nothing compounds. The product stays still.

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AI Stack·Measuring product market fit

So many AI tools. So little AI budget. Find out what's being used and what got dropped.

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Kustomer·Resolved #1 deal-loss driver

Your process was built for a world where building was expensive.

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Mailchimp·90% YoY upgrade lift

Your team doesn't have a collaboration problem. It has a visibility problem.

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Ideas

August 16, 2026

The Wrong Piano

Keith Jarrett showed up in Cologne at 11:30pm with a back brace, no sleep, no plan, and the wrong piano. What he played on it became the best-selling solo piano record ever made. Design systems plus AI will get you a fluent, technically correct 7 in an afternoon. The last three points were always the part that had to be decided in the room, and the friction that used to protect that decision is gone.

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Aug 2026

The Operating System for a Studio of One

Before AI, my organization system was a roll of paper on my desk. Then four or five agent sessions at once made me the memory, the router, and the referee for a team that outpaced me ten to one. So I built a small operating system: a registry read straight from the repos, a workflow with real gates, a morning plan, and a weekly review that grades how I ran the week. With a walkthrough of the real thing running.

Jul 2026

The Best Job Posting I’ve Ever Read

The job req is the highest-leverage thing you write as a leader, and most of us get it backwards: vague where it should be specific, rigid where it should be open. Drawing on ClickUp, 37signals, and Clay, here is how to shape a job req that wins the best person instead of filtering them out with a word dump of credential bullets.

All ideas Latest salon: Alexander Bluman

“He didn’t just make things look better — he changed how the team thought about the problem.”

David Drucker

Founding Engineer, Kustomer

The speed is here. The direction isn't.

Building AI products for the human side of work, and open to leading design where the org is being rebuilt around AI and needs someone who's already been there.

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