Mailchimp

I led the company’s strategic shift from a single-focus email product to a full small-business marketing platform. I directed three high-performing teams — marketing design, product innovation, and interim brand — to deliver both immediate product wins and long-term brand transformation. Partnering closely with executive leadership, I oversaw a company-wide rebrand that repositioned Mailchimp in a competitive SaaS market, culminating in an award-winning redesign and content experience. I also built the organization’s first formal innovation practice and established career paths for a 100+ person design organization, ensuring sustainable growth, talent retention, and a higher standard of design excellence.

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